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What are upper management really looking for to make decisions quickly?
We’ve also included some sort of best practice in this area:
There are a variety of different tools out there that you can use. Do some independent deep-dives into these tools that are here, and see if they actually will help you to be able to make decision making. Give the tools to senior management to use on a trial basis. Often these are all SAS based tools, so in reality, you can switch on, switch off, which are particularly useful.
This is particularly important in a world of GDPR, for example.
Some of the key considerations about where you store your data is also a really important one to be to be thinking of as well.
Certification is really important in this stage to demonstrate your professionalism in being able to protect data, protect the privacy of your customers, and it’s only going to grow in this area.
Certification is a great way to be able to demonstrate your competence. So something like an ISO type of certification becomes quite important.
These are the steps to certification:
Getting a data certification or privacy certification will help your business move forward.Back to Top
Ritchie Mehta has had an eight-year corporate career with a number of leading organizations such as HSBC, RBS, and Direct Line Group. He then went on setting up a number of businesses.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning more about Big Data and Analytics, the DMI has produced a short course on the subject for all of our students. You can access this content here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on the content in these short courses in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into data and analytics – two critical facets of digital marketing and digital strategy. It begins with topics on data cleansing and preparation, the different types of data, the differences between data, information, and knowledge, and data management systems. It covers best practices on collecting and processing data, big data, machine learning, open and private data, data uploads, and data storage. The module concludes with topics on data-driven decision making, artificial intelligence, data visualization and reporting, and the key topic of data protection.
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