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Applied Email Marketing

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Digital Marketing - Study Notes:

Attributes

What are some of the attributes of effective subject lines?

Use explicit, actionable language

It’s important to use explicit, actionable language. Don’t be vague. Keep it clear. What do you want people to do? Ideally, open it up, take a read through, maybe click on some links, share some stories, share some content. Inform them, catch their eye, give them a hook.

Avoid spam trigger words

Actively avoid those spam trigger words that we talked about in the previous module. We didn’t mention words specifically, but you can use your common sense to know which words might be the words to avoid. Because clearly, you don’t want to trigger those spam junk filters. The filters will say, “Nope, your message isn’t getting through. You’re hitting a wall.”

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Eric Stoller

Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.

Eric Stoller

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

Applied Email Marketing
Eric Stoller Eric Stoller
Skills Expert

The Applied Email Marketing module will help you to identify the attributes and features of an effective marketing email. You will recognize the importance of professional email design to retain brand reputation and subscribers, and will understand that testing is the basis of every successful email marketing campaign. The module will then introduce the key metrics and statistics within email reporting, and will help you to identify methods for optimizing the performance of your campaign. 

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