Digital Marketing - Study Notes:
Attributes
What are some of the attributes of effective subject lines?
Use explicit, actionable language
It’s important to use explicit, actionable language. Don’t be vague. Keep it clear. What do you want people to do? Ideally, open it up, take a read through, maybe click on some links, share some stories, share some content. Inform them, catch their eye, give them a hook.
Avoid spam trigger words
Actively avoid those spam trigger words that we talked about in the previous module. We didn’t mention words specifically, but you can use your common sense to know which words might be the words to avoid. Because clearly, you don’t want to trigger those spam junk filters. The filters will say, “Nope, your message isn’t getting through. You’re hitting a wall.”
Back to TopEric Stoller
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
- Evaluate the role of email marketing in demand generation and lead conversions
- Evaluate marketing emails designs and their effectiveness
- Appraise the performance of email marketing campaigns
