Jan 17, 2019
Content marketing is no longer a new strategy that only in-the-know marketers think about it. Instead, it is the one marketing strategy every business needs to incorporate if they want to remain competitive. That is true across industries, businesses, and organizations of all sizes.
However, very few companies know how to do it, and even fewer know how to do it well. That provides a world of opportunity for the savvy Content Marketer. If you are interested in becoming a Content Marketer, there are a number of skills you can focus on to help get your resume up to snuff.
Content marketing focuses on creating valuable online content that will remain relevant to consumers. It is intended to attract customers and retain an audience that will become dependent on the information. Content can refer to any form of information including blogs, articles, videos, social media posts, images, white papers, case studies, and more.
Content marketers develop a content strategy with the goal of arousing and maintaining interest in a brand, product, service, or even a cause. You can hold a position within an organization to create content specific to their needs or work for a content marketing service and provide content for multiple clients. At the heart of the position, you will require excellent writing skills but also have a keen understanding of consumers, online habits, analytics, and a general understanding of the many platforms used in the industry.
Your career can blossom into many different areas depending on your own personal goals. However, the growth rate in the industry allows you to set lofty goals, with 51% of companies forecasting they would require an executive to oversee their content marketing in 2017. That is a 42% increase from 2016, and these numbers will continue to rise. It is a clear sign there is room for promotion in this industry.
Content marketers are under the gun to remain productive, providing valuable content that people can use. According to John Rampton, founder of the production tool Calendar, just about anyone can produce content, but very few can do it effectively. "Companies and individuals who do content marketing haphazardly usually find it ineffective, and often give up," says Rampton. A career in content marketing can be lucrative if you can prove to be a productive content provider.
The skills required to remain productive include:
Content marketing is continuously evolving. Although you have your basic skills as a writer, telling a story is just one aspect of the job. Successful content marketers share the following abilities:
A content marketer’s job will vary greatly from company to company. However, there are a few common roles and duties most content marketers share including:
Content marketing is still a relatively new career providing ample opportunity for growth. Whether you are a writer, a recent graduate or are looking for a career change, content marketing is the perfect solution for the self-starter who is creative at heart.
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