Nov 1, 2019
Whichever facet or umbrella of the digital marketing sphere you’re looking to specialize in, there is one common element that you must never overlook: to enjoy success and longevity, you must adapt, evolve and develop your skills on a continual basis.
In today’s climate, one of the most fast-paced, exciting, dynamic and potentially rewarding digital marketing career journeys available is social media – and due to a continual rise in mobile adoption worldwide, platforms such as Facebook, Twitter and Instagram aren’t going anywhere anytime soon.
To put the importance of social media marketing into perspective, here are some key insights you should know:
Social media marketing is an essential part of any contemporary brand or business’s promotional toolkit, and if you have the skills, passion and knowledge, a career path of this kind has the potential to be particularly rewarding, both personally and financially.
Behind every social media activity or action, there is a person with the expertise required to represent a brand or business in a way that builds awareness, generates leads and forges long-lasting B2B or B2C relationships. At its core, this is the role of the social media executive.
A social media executive is responsible for managing a company’s various social media channels and campaigns with the primary aim of engaging customers, expanding commercial reach and improving overall customer satisfaction. This demanding and ever-shifting role includes the curation and creation of content that drives the brand forward while conveying essential messages. Today, people are more connected than ever and it’s the job of the social media executive to leverage this thirst for social media-based interaction.
While, like the vast majority of digital jobs, the role of the social media executive can change according to emerging trends and technologies, here is a rundown of the key daily or weekly responsibilities:
Here are some of the skills required to work as a social media executive:
To move along the social media marketing career path with confidence, you will need to spend time actively participating as a social media executive and learning every facet of the role.
With so many exciting elements of the role to master, the progression to social media manager could take between two and four years, but in the meantime there will be a wealth of aspects to challenge you.
By keeping up to date with industry trends, being confident with your creative ideas and asking for more responsibility with key social media marketing campaigns, you will stand a good chance of accelerating your career progression.
In addition to the core skills and responsibilities you will acquire as a social media executive, you will be required to take more of a leadership role as a social media manager, helping to spearhead the development of the company’s ongoing social media strategy.
While you will still need to assist in the daily or weekly duties of the social media executives you manage, you will need to adopt a managerial position, communicating all social media initiatives, campaigns and updates with confidence and clarity. You will also need to delegate responsibilities strategically while managing budgets and working with other key departments to help deliver successful digital marketing campaigns.
Here is a list of the primary responsibilities of the social media manager:
Here are some of the key skills required for the role:
The reality is that not everyone will take that final leap beyond the role of social media manager, but with the right mindset as well as passion and dedication, it is a genuine possibility.
To give yourself a competitive advantage and propel yourself to greater heights, showcasing a demonstrable track record of excellence, fortified by campaign results and data while putting highly-creative, forward-thinking ideas and initiatives into action, you will increase your chances of further promotion.
As the head of social media, it will be your sole responsibility to oversee the entire department, becoming one of the company’s pivotal digital marketing professionals.
As the head of social, the future of the company’s social media-based success boils down to you, your actions and your vision. As such, you will work with your social media manager (or managers) to communicate strategic direction while spearheading the business’s various social media marketing campaigns from the very top.
You will be responsible for formulating strategies that optimize the company’s social media content and delivery across channels, communicating these initiatives with your social media manager(s), while allocating data-driven targets and marketing budgets.
Fundamentally, as the social media director, your primary focus will be on leadership, collaboration, communication, innovation and opportunity management. On top of this, strategic analysis is required to grow, evolve, develop and boost the company’s social media presence, success and ROI. It’s a critical role with a major level of responsibility and resilience required for success.
On top of the skills required as a social media manager, here are some other key attributes you will need as your organization’s head of social media:
Being the head of social media could be stressful, demanding, exciting, challenging and rewarding in equal measure. By stepping up the social media career path progressively, taking the time to build your confidence and hone your skills along the way, while developing your approach in line with ever-evolving industry trends, this is a role you can thrive in for many years.
If you do climb to this level and you want to progress further, you can take the necessary measures to become the head of digital marketing. However, if you decide that being in charge of social is exactly where you want to be, you will no doubt have an incredibly rewarding career nonetheless.