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3V Advertising

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Digital Marketing - Study Notes:

What is 3V advertising?

3V – vertical, video and views advertisements – are a Snapchat native form of advertising, where all ads are 100% viewable and shareable. It’s an end-to-end experience for the user.

This involves three elements:

  • Vertical: This refers to the orientation of the ad. As mobile screens are typically held vertically, Snapchat ads are vertical to fit the screen.
  • Video: The best channel for branding campaigns and videos are what Snapchat viewers expect to see.
  • Views: Snapchat video ads are viewed by choice.
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Digital Marketing Resources:

Kate Talbot

Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled. 

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

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ABOUT THIS DIGITAL MARKETING MODULE

Instagram and Snapchat
Kate Talbot
Skills Expert

This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.