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Digital Marketing - Study Notes:
What is 3V advertising?
3V – vertical, video and views advertisements – are a Snapchat native form of advertising, where all ads are 100% viewable and shareable. It’s an end-to-end experience for the user.
This involves three elements:
- Vertical: This refers to the orientation of the ad. As mobile screens are typically held vertically, Snapchat ads are vertical to fit the screen.
- Video: The best channel for branding campaigns and videos are what Snapchat viewers expect to see.
- Views: Snapchat video ads are viewed by choice.
Digital Marketing Resources:
Kate Talbot
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
![](<img alt="Kate Talbot" src="https://mydmi.imgix.net/authors/kate-talbot.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=611294178d7a28850e24e56c1263ee58" data-lazy="https://mydmi.imgix.net/authors/kate-talbot.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=611294178d7a28850e24e56c1263ee58" srcset="https://mydmi.imgix.net/authors/kate-talbot.jpg?corner-radius=160&dpr=1&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=3aa4b352d20e245e10eaa6994b08ebc0 1x,https://mydmi.imgix.net/authors/kate-talbot.jpg?corner-radius=160&dpr=2&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=cc167b56a9c1abc8cfaefb2454500a51 2x"/>)
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Presentation: A Guide to Marketing on Instagram
- Article: Marketing on Snapchat: Develop the Right Strategy
- Article: 5 Ways to Leverage Storytelling in Instagram Stories
- Article: How to Use Social Media for Storytelling
- Article: IGTV: How Brands Can Use It
- Video: Oh Snap! We Talk All Things Snapchat with Kate Talbot
- Article: 8 Ways to Get Noticed on Instagram
- Article: The Rise of 'Dark Social' and Using It Effectively
- Article: The Best Social Media Metrics to Focus on Now
- Article: 3 Examples of Successful Pinterest Campaigns
You will not be assessed on this content in your final exam.
