Digital Marketing - Study Notes:
What is 3V advertising?
3V – vertical, video and views advertisements – are a Snapchat native form of advertising, where all ads are 100% viewable and shareable. It’s an end-to-end experience for the user.
This involves three elements:
- Vertical: This refers to the orientation of the ad. As mobile screens are typically held vertically, Snapchat ads are vertical to fit the screen.
- Video: The best channel for branding campaigns and videos are what Snapchat viewers expect to see.
- Views: Snapchat video ads are viewed by choice.
Kate Talbot
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
