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Digital Marketing - Study Notes:

The role of advertising

Instagram advertising has been a key driver in propelling Instagram to become a global leader in the social media space. Instagram advertisements are part of the newsfeed and the user experience, so there’s little distraction, leading to a high click-through rate. And the reason for their success is that they have an integration with Facebook data. You can use a power editor and manager to be create Instagram ads that can go throughout the whole newsfeed and engaging your audience as well as driving conversions.


Instagram advertising has a couple of restraints, different than just posting a regular organic post:

  • Text character and photo images are different from regular organic posts.
  • Don't have 25% copy over the photos.
  • Similar to Facebook guidelines.
  • Max 300 characters for photo ads.
  • Max 2,200 characters for video ads.
  • Image text checked by Facebook.


You can put your Instagram ads everywhere and be able to monetize. With Instagram advertising, you’re able to do this in a variety of ways:

  • Photo ad
  • Video ad
  • Carousel ad
  • Dynamic ad
  • Stories ad
  • Leads ad
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Kate Talbot

Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled. 

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.


    Instagram and Snapchat
    Kate Talbot
    Skills Expert

    This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.