Sep 06, 2023

Webinar: The Good, the Bad and the Ugly of Social Media

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byKate Talbot

Posted on Sep 06, 2023

Kate Toon presents a lively discussion of the pros and cons of social media and how you can tackle it head on. She covered:

  • Building a relevant, memorable, trustable brand
  • Finding your niche (like Britney Spears did)
  • Dealing with the negativity (aka the Alan Factor)
  • How to set goals and understand the metrics 
  • Thinking about SEO and social media
  • Content pillars and scheduling

Her key takeaway? Don't overthink it.

You can view the presentation here.

We had some lovely feedback:

That was awesome - thank you Kate.  I work with a lot of smaller businesses who don't have the resources for major social media management and the tips are brilliant. - Nina

Hi from the Gold Coast! (Watching while on the treadmill) This has been a great webinar - I think I have read too much and I love how this has simplified everything. Thank you! - Rebecca

Thank you for making it at a reasonable time for Australia - Gabrielle

Great, the topic was amazing. I did like how Kate addresses the issues that anyone faces on social media. It was really practical, genuine and awesome! - Carolina

Great speaker - Kate was informative and very engaging! - Susan

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Kate Talbot

Kate Talbot is a marketing consultant working with global clients. Based in Silicon Valley, she has led content marketing and social media at Virgin America and Kiva, scaled user growth at B2B and B2C startups, and crafted thought leadership strategies and content for top tier venture capitalists. She is a senior contributor to Forbes, and the author of the bestselling book 'Oh Snap! You Can Use Snapchat for Business'. She has been featured on NBC News, CNBC, Huffington Post, Newsday, TechCrunch and VentureBeat. You can find her at her website and on Twitter