Apr 22, 2021
Eager to take your email marketing from basic to breakthrough, but wondering how?
Since the early days of web pages, CRO (conversion rate optimization) has been the holy grail of digital and e-commerce success. And what's one of the biggest drivers of visitor traffic to websites and landing pages? That’s right, email marketing! So if your email isn’t optimized for high open, click-through and audience engagement, your downstream metrics (and site revenue) will pay the price.
In this webinar, Karen Talavera, gave a clear breakdown of where and how to optimize email marketing campaign response, the payoff of different tactics, and a process for getting it done. After last year’s pandemic-driven surge in digital marketing and e-commerce, now’s the time to test, learn and get the best bang for your email marketing efforts or risk being left in the dust by your competitors.
Karen dissected four crucial optimization areas of email which are guaranteed to boost both insight and returns for B2B & B2C marketers alike. In this session we explored:
CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.