Apr 22, 2021

Webinar: Level-up on your Email Marketing Optimization Strategies

Are you eager to take your email marketing from basic to breakthrough, but wondering how?

Since the early days of web pages, CRO (conversion rate optimization) has been the holy grail of digital and e-commerce success. And what's one of the biggest drivers of visitor traffic to websites and landing pages? That’s right, email marketing! So if your email isn’t optimized for high open, click-through and audience engagement, your downstream metrics (and site revenue) will pay the price.

In this webinar, Karen Talavera, gave a clear breakdown of where and how to optimize email marketing campaign response, the payoff of different tactics, and a process for getting it done.  After last year’s pandemic-driven surge in digital marketing and e-commerce, now’s the time to test, learn and get the best bang for your email marketing efforts or risk being left in the dust by your competitors.

Karen dissected four crucial optimization areas of email which are guaranteed to boost both insight and returns for B2B & B2C marketers alike. In this session we explored:

  • Open rate and language optimization - why it matters and you should be doing it!
  • Offer and CTA tactics and tests that move the needle on conversions and sales
  • The critical importance of timing, frequency, and cadence in campaign deployment and design
  • The psychology of response - tactics to motivate action and urgency, and improve response as a result

View and Download the presentation here.

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Karen Talavera
Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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