Webinar: Data Driven Marketing: A Methodology for Better Decisions

Webinar: Data Driven Marketing: A Methodology for Better Decisions

In this webinar, Cathal Melinn invites us to learn how to improve performance by identifying a few key metrics from your marketing campaigns and analytics tools. We look at how to confidently make high impact decisions in relation to campaign creation, audience targeting, budget and optimisation from a few key reports. This webinar uses a proven 3 point methodology which can easily be replicated and applied to any marketing campaign for small, medium and enterprise level organisations.

You can view and download Cathal's presentation from the webinar.

Some feedback from attendees:

  • Information like this and the up keep of learning outside the work place is essential to keep progression fresh and non-biased 
  • Keep up the good work, great presentation, smart and sharp in a friendly delivery
  • Thank you for the insightful session.Looking forward to more of similar nature and context

The Q&A session begins at 41:35.

CPD Credits

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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