Nov 9, 2021

Webinar: Digital Transformation is about Talent, not Technology

Written by Will Francis @willfrancis

According to McKinsey, just 16% of executives from different companies claim that their digital transformation efforts are succeeding. So, where are 84% of businesses lacking? In this Webinar we discuss why companies are failing, as well as practical advice on how to build the skills and culture to succeed at Digital Transformation. We also look at emerging skills that companies need to plan for now in order to accelerate the impact and revenue realisation of Digital Transformation.

Will Francis hosted this discussion with Brian Corish, Managing Director ASGR of Accenture Interactive, and Barry Thomas, head of customer marketing and future of commerce at Coca Cola.

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Will Francis

Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

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