Salary Guides for Digital Marketers

How does the digital marketing job market look in your region right now?

We've partnered with global digital media and marketing recruiter Aspire to bring you a comprehensive guide to salaries in 4 key regions: the UK, the US, MENA, and APAC (Singapore). Updated with advice, insights and salary grades, you'll be even better armed for moving your career forward towards 2025!

Each guide covers a variety of roles within the key areas of employment in digital marketing: 

• Marketing, Content, UX and Design, Strategy, Media Planning & Buying, Social Media, Ad Ops.

Listen to a discussion on these salary guides on our podcast on trends in digital marketing jobs.

Overview: The US job market appears to be candidate-driven, with high demand for senior positions and cautious hiring due to economic uncertainties. AI and tech advancements require adaptable, tech-savvy candidates. While average salaries are stable, specialized roles in cities need better pay. Diversity and CSR initiatives continue to influence job choices. Expedited hiring and hybrid models are essential, with a preference for in-office roles among senior candidates. Freelancing is growing, especially in media and marketing. Effective retention strategies, including flexible work and professional development, are crucial. 

Overview: The UK job market is also showing itself to be candidate-driven with increased job flow, especially in lower to mid-level roles, while senior-level hiring varies. AI adoption is driving demand for skills. Salaries have stabilized, but junior candidates are keen to seek raises. Diversity and inclusion initiatives, along with corporate social responsibility efforts, are gaining traction.

Overview: The current job market in APAC is unusual in that it shows both candidate- and client-driven dynamics. Top-tier candidates remain in high demand, but may have to compromise as there are fewer positions available. While there’s an uptick in job opportunities in 2024 compared to 2023, candidates remain cautious due to market uncertainties. Those with additional languages or specialized technology skills are particularly in demand, while the need for diversity and inclusion is growing. There is a high demand for talent in Japan and South Korea, as businesses expand outside of SEA markets. 

Overview: In this competitive market, senior candidates boasting 5+ years of experience are highly sought after. Moreover, those with a track record of working for renowned global companies stand out amidst the crowd. Salaries in the Middle East are on an upward trajectory, reflecting the robust demand for skilled professionals. Other shifts include greater awareness of diversity and inclusion with more female hires, and a seasonal approach to remote vs office-based working.

Overview: Our salary review for the Irish market is based on a 2022 report - when over 18% of marketing professionals changed roles with areas such as digital marketing, growth marketing and social media marketing leading in terms of fastest growing verticals.

Aspire is a specialist recruitment consultancy for the digital, tech, media, and marketing communications sectors. Winner of multiple awards the business was originally established in London in 1992 and the company now operates throughout the UK, in APAC, and North America. Founder Paul Farrer hosted a DMI CV Clinic and has joined us on two podcasts.

Alternatives is Ireland’s leading marketing resource specialist. With over 22 years’ in business, Alternatives provides clients access to the best strategic, marketing and digital professionals on a flexible and permanent basis. Eimear Walsh, founder, has presented a webinar on How to Stand Out from the Crowd.

The dozens of roles covered in these guides include: VP of Sales, CRO, Motion Graphics Designer, Strategist, Account Executive, Events Producer, CRM Manager, Head of Biddable, Social Media Director, SEO Director, Director of Programmatic Marketing, Media Planner, Content Manager, Senior Editor, and many more.

Check out the DMI Career Center for a broad array of webinars, toolkits, articles, interviews, podcasts, tips and techniques to help your digital marketing career. Then have a look through the Jobs Board.

Salary Guides updated 2023