Over the past few years, there’s been a shift to skills-based hiring. Universities need to provide students with opportunities to put into practice what they are learning in the classroom to be more job-ready and employable.

6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums

6-strategies-for-integrating-practical-skills-into-digital-marketing-curriculums

[[p]]The world of work keeps changing as employers have to keep adapting to external factors and new technologies like [[a href="https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide" target="_blank"]]artificial intelligence[[/a]] to compete and succeed.&nbsp;[[/p]]

[[p]]Over the past few years, there&rsquo;s been a shift to skills-based hiring. Decision makers and marketing leaders have realized the value of practical skills alongside technical ones, especially in the face of a growing and persistent [[a href="https://digitalmarketinginstitute.com/resources/ebooks/digital-marketing-skills-industry-technology-for-2022-and-beyond" target="_blank"]]digital skills gap[[/a]].&nbsp;[[/p]]

[[p]]A recent study by [[a href="https://resumegenius.com/blog/job-hunting/hiring-trends-survey" target="_blank"]]resumegenius[[/a]] found that 65% are happy to look at candidates with relevant skills even if they lack work experience. This just shows how important practical skills are to job candidates and means they are just as important to graduates looking to compete in a busy job market.&nbsp;[[/p]]

[[p]]When we talk about practical skills, it&rsquo;s not just [[a href="https://digitalmarketinginstitute.com/blog/9-essential-soft-skills-for-digital-marketers" target="_blank"]]soft skills[[/a]] like communication, flexibility and problem-solving - although these are important. It&rsquo;s about students being able to practically apply what they have learned and know in a job role.&nbsp;[[/p]]

[[p]]What universities need to do is provide students with opportunities to put into practice what they are learning in the classroom to be more job-ready and employable.&nbsp;[[/p]]

[[p]]So how can you as a higher education institution [[a href="https://digitalmarketinginstitute.com/blog/universities-colleges-5-ways-to-boost-student-employability-in-2024" target="_blank"]]boost the employability of your students[[/a]] with practical skills?&nbsp;[[/p]]

[[p]]Download our report to discover key skills gaps in the digital marketing industry according to marketing and HR leaders, and six effective ways our panel of experienced faculty leaders in the [[a href="https://digitalmarketinginstitute.com/institute/industry-advisory-council" target="_blank"]]DMI Global Academic Advisory Council (GAAC)[[/a]] believe can help universities develop future marketing professionals by equipping them with practical digital marketing skills.&nbsp;[[/p]]

Building Job-Ready Graduates in 2025

Digital Leadership - The Difference between Managing and Leading - 001 SP5-08-570

6 Strategies for Integrating Practical Skills into Digital Marketing Curriculums

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