Apr 27, 2023

A Beginner’s Guide to Google Analytics 4

In this webinar, Cathal Melinn walked us through GA4 and explained all you need to know to get started. He will look particularly at how to use and configure GA4 events with Google Tag Manager.

  • Introduction to the GA4 interface
  • Top GA4 Reports (predefined & explorations)
  • GA4 and Google Tag Manager Fundamentals
  • Creating GA4 Events in Google Tag Manager
  • Configuring GA4 with Tag Manager Events

The Q&A section begins at 01:09:20.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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