In this webinar, Cathal Melinn walked us through GA4 and explained all you need to know to get started. He will look particularly at how to use and configure GA4 events with Google Tag Manager.
- Introduction to the GA4 interface
- Top GA4 Reports (predefined & explorations)
- GA4 and Google Tag Manager Fundamentals
- Creating GA4 Events in Google Tag Manager
- Configuring GA4 with Tag Manager Events
The Q&A section begins at 01:09:20.
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