Jun 27, 2018

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The YouTube Rulebook with Kate Talbot

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Experienced social media specialist Kate Talbot speaks to the Digital Marketing Institute's Conor Ward about how to excel at producing YouTube content. She advises that marketers need to create videos for the channel which are educational, promotional and fun. Kate also explains some of the specific techniques used to optimize videos for search, and how to grow your brand's audience on the platform.

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