Pinterest is a visually-driven social media platform that&rsquo;s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized. With users now topping 110 million, there&rsquo;s no better time to learn how to reach your customers with Pinterest&rsquo;s organic or paid posts. Here are some tips for getting started.

<h3>Step #1: Publish Interesting, High-Quality Content on Your Site</h3>

The first step to Pinterest success is to publish images people want to see and content they want to read. There&rsquo;s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are (According to Pinterest demographics, they&rsquo;re most likely women). Cultivate a niche that works for your brand and publish content on that topic.

You should always use high-resolution images that align with your linked content. Relevance will build trust with your audience and keep them coming back for more.

Important Items to Include in the Content You Wish to Pin:

<ul>
	<li>An eye-catching and searchable title/headline</li>
	<li>A high-resolution quality image</li>
	<li>Engaging copy</li>
</ul>

Once you&rsquo;ve written, designed and published your content with at least one high-quality image, you&rsquo;re ready to share it with your Pinterest audience.

If you have a Pinterest plugin on your site, you can do this easily. If you don&rsquo;t have a plugin, you can submit it manually by navigating to your account and creating or selecting a board with a topic that makes sense. You can also use the &ldquo;Pin-It&rdquo; feature on your browser.

Things to Remember When Publishing to Pinterest:

<ol>
	<li>Ensure your image is sized properly, high resolution and attractive. Make sure that it&rsquo;s syncing correctly with the image on your site, or choose a new image that&rsquo;s more appropriate for the Pinterest platform. You&rsquo;ll want an image that will cause users to stop and take a closer look.</li>
	<li>Include the interesting, searchable headline you&rsquo;ve already used, or come up with a new one that&rsquo;s specific to your Pinterest audience.</li>
	<li>Include a link to your branded content-not just the image itself.</li>
</ol>

<img alt="Things to Remember When Publishing to Pinterest." data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.12.29.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=d00bcccfb6feb8f3c92d883b738fb70b" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.12.29.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=d9dee1ac3d0cad838188458a10978f97" />

Always review your submission to ensure you have completed all of the necessary fields and to double-check relevance to your niche topic.

<h3>Tip #2: Optimize Keywords and Topics</h3>

The second step is to ensure you optimize your keywords and topic selection(s) when publishing. Pinterest is integrated with Facebook and Google search, giving you a chance to reach a wide audience. Because Pinterest users rely heavily on the &ldquo;search&rdquo; function to navigate by category, you need to make sure yours is relevant. Include relevant keywords at this time. Proper tagging will increase your chances of being found in search. The average user spends 15.8 minutes on the site per visit, so you&rsquo;ll have some time to get their attention. Look for themes that haven&rsquo;t already been heavily explored to get the most potential exposure. According to the Ad Words keyword tool, users in the United States include the word &ldquo;Pinterest&rdquo; in Google search inquiries 3,350,000 each month.

<img alt="See the Pinterest category bar at the top of the page. " data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.14.28.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=dbfb6b413f2f8aa1ee415db3ff31c6db" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.14.28.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=5c9ffa634477dbf697521371be930296" />

<h3>Tip #3: Use Pinterest Ads to Promote Your Pins with Paid Ads</h3>

<a href="https://ads.pinterest.com/" target="_blank">Pinterest Ads</a> give you the opportunity to pay to promote your public pins. Every time you see &ldquo;promoted by&rdquo; on a pin, that means a brand is paying to advertise it.

Pinterest allows brands to create ad campaigns based on three major goals: awareness, engagement, and traffic. Brand awareness is paid based on a thousand impressions, while businesses are charged every time a user taps and enlarges, repins, saves pin or clicks on your pin. With traffic campaigns, you pay for every click-through on your pin.

<img alt="With promoted pins, you only pay for direct promotion. " data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.47.44.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=02651272c783de2de9afe825d3e78f7b" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.47.44.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=fa42d758fc6259b19134fbaf69fbc9fa" />

With promoted pins, you only pay for direct promotion. This means that if someone shares your promoted pin and another user clicks on it, that click is free for you. Pinterest says brands get an average of<a href="http://business.pinterest.com/en/blog/big-year-ahead-promoted-pins" target="_blank"> 30% free engagement</a> when they conduct promoted pin campaigns.

The most cost-effective type of promoted posts is cost-per-click campaigns because <a href="https://venturebeat.com/2015/03/31/80-percent-of-pinterests-traffic-comes-from-mobile-devices/" target="_blank">80% of Pinterest users access the app on mobile</a>. These users typically enlarge pins before they click them to get a better look. To determine what&rsquo;s most cost-effective for your business, run split tests with your promoted pins. Each type of campaigns provides the same types of metrics, so you&rsquo;ll be able to determine the best fit financially.

<img alt="Pinterest also offers promoted pin users robust targeting capabilities, including by keywords and interests. You can also export your data for future use. " data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.18.16.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=b92acb7adbe9c3c1b9da80111a6d4c4c" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.18.16.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=0ea044ae80f1dfa67b7733abd63c0dd7" />

Pinterest also offers promoted pin users robust <a href="http://business.pinterest.com/en/blog/new-targeting-tools-make-pinterest-ads-even-more-effective" target="_blank">targeting capabilities</a>, including by keywords and interests. You can also export your data for future use.

It&rsquo;s also possible to target Pinterest users by audience. You can upload your email list, and Pinterest will find a similar audience, or you can use a conversion pixel to target users who have already engaged with your pins or visited your website. Promoted pin campaigns cost a minimum of $5, with clicks costing just under $1 to $3 per click on average. Promoted pins show up at a rate of about 1 out of 20 pins on a user&rsquo;s homepage.

Promoted pins blend in with the rest of the pins in a search, through high bids for keywords will show up at the top of the page. Buyable pins now also have the ability to be promoted.

<img alt="The socks pin above is a promoted post. " data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.48.35.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=d43a904a840424212368b7564c65bce7" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.48.35.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=ab4861574f66ce9cf37a9d7646780856" />

Campaign Tips

Before you pay to promote any pin, test it organically. Then you can promote the pins that you already know are working. You can also try typing in the URL of www.pinterest.com/topics/ and then a keyword you want to research. This will let you see how many people are following a specific interest or topic. You&rsquo;ll need to make sure the audience is niche enough that you&rsquo;ll be seen but has enough traffic to warrant a campaign. With Pinterest analytics, you can discover out how many people are clicking on your pins, doing closeups, and how many repins or saves your pins generate. You can also see where your users are located and their gender, for example.

<h3>Tip #4: Promote Your Pins with Video &amp; Rich Pins</h3>

Pinterest recently released <a href="http://business.pinterest.com/en/blog/introducing-promoted-video" target="_blank"> promoted video pins </a>, which are targeted at mobile users. These pins feature an animated GIF and give the user access to the full video when they are clicked on. Tip: You can add up to six additional pins below your promoted video for no additional cost. These pins display in carousel format under the video, and they can be used to promote the video content or share additional information.

Though video pins send users to externals sites such as YouTube to actually view the video, Pinterest is currently developing its own<a href="http://blog.pinterest.com/en/ideas-come-life-video-pinterest" target="_blank"> native video player</a>, which should be released soon. This will allow users and businesses to upload videos directly to Pinterest.

Similar to <a href="https://dev.twitter.com/cards/overview" target="_blank"> Twitter Cards</a> and <a href="https://yourstory.com/tag/facebook/" target="_blank">Facebook</a> open graphs, Rich Pins are a free feature that allows users to pin more than just an image. In addition, you can add information about your blog post, product or location directly in the pin. There are five variations of rich pins. Article pins that include the author and link and headline, product pins that feature availability and pricing details, film pins that feature crew and cast details and rating, recipe pins that feature ingredients and other related information and location pins that include maps and address.

According to the <a href="https://blog.kissmetrics.com/ultimate-pinterest-marketing-guide/" target="_blank">Kissmetrics blog</a>, brands that utilize rich pins have seen an 82 percent rise in their repin to pin ratio. Rich pins allow you to drive traffic directly to your website by including and validating them.These pins can even help you grow sales conversions- which is always a good thing in the marketing world.

<h3>Tip #5- Pin at the Correct Time</h3>

Even though Pinterest posts don&rsquo;t ever go away, there&rsquo;s still an ideal time to post. According to HubSpot , the best time to post on this social network is5pm on Fridays, between 8-11 pm on Saturdays or 2-4 am on weekdays. If you&rsquo;re pinning during the day, try to do so between 2 and 4 pm, according to <a href="https://www.socialfresh.com/pinterest-infographic/" target="_blank">Social Fresh</a>, or between 8pm to 1am. These are the times when the most users are on Pinterest and will see and react to your pins.

Particular topics will also perform better during certain months. For example, holiday pins will perform best around the holiday, while a sweater pin will perform best in autumn. Use your best judgement to determine if the timing is relevant for your content.

<img alt="Particular topics will also perform better during certain months. For example, holiday pins will perform best around the holiday, while a sweater pin will perform best in autumn. Use your best judgement to determine if the timing. Source: Warren-Knight.com" data-lazy="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.49.32.png?auto=compress&amp;fit=max&amp;h=1000&amp;ixlib=php-1.1.0&amp;w=1400&amp;s=d13381c854e42ab1e0efed0e0152149a" src="//dmi-uploads.imgix.net/general/Screen_Shot_2017-09-08_at_11.49.32.png?blur=100&amp;bri=70&amp;fit=max&amp;fm=pjpg&amp;h=500&amp;ixlib=php-1.1.0&amp;px=16&amp;q=1&amp;sat=-100&amp;w=700&amp;s=d5e04762880d58febf108b1f0c4a6f6c" />

<h3>Conclusion</h3>

Pinning a fantastic image is not the only thing that will help you promote your products or services. Your pins need to be interested and relevant to earn audience engagement.

Pinterest is an affordable tool that allows brands of all sizes to reap the benefits of a creatively engaged community. Learn more about Pinterest and other social media platforms with our <a href="/students/courses/professional-diploma-in-social-media-marketing">Professional Diploma in Social Media Marketing</a>.

Master Social Media with a Professional Diploma in Social Media Marketing.

https://s3-eu-west-1.amazonaws.com/dmi-studentportal-uploads/v3blog/5-Tips-for-Promoting-Your-Content-on-Pinterest.jpg

Brands that succeed on Pinterest treat it as a visual search engine, more like Google than Facebook. Find out 6 ways you can promote your content on Pinterest to attract and engage your audience.

6 Tips for Promoting Your Content on Pinterest

5-tips-for-promoting-your-content-on-pinterest

[[p]]Pinterest is a social media platform with a difference. Brands that succeed on the platform treat it as a visual search engine - acting more like [[a href="https://digitalmarketinginstitute.com/blog/2018-google-algorithm-updates-what-do-they-mean-for-brands-and-marketers" target="_blank"]]Google[[/a]] than Facebook or Instagram.&nbsp;&nbsp;[[/p]]

[[p]]In recent years, Pinterest has seen its user numbers grow consistently. The platform now has 537 million monthly active users worldwide, according to Statista, and its biggest audience is women aged between 25-34. Just 17% of Pinterest users are men.&nbsp;&nbsp;[[/p]]

[[p]]For marketers - especially those working in lifestyle related brands - Pinterest presents a great opportunity to reach out to and engage an audience. But many marketers don&rsquo;t know how to leverage the platform effectively and how to [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-101-how-to-build-your-brand-on-pinterest" target="_blank"]]build your brand on Pinterest[[/a]].[[/p]]

[[p]]In this blog, we&rsquo;ll provide you with 6&nbsp;great tips that can help you make the most of Pinterest to drive engagement and boost traffic.&nbsp;&nbsp;[[/p]]

[[ol]]
	[[li]][[a href="#heading_78784"]]Research and use keywords[[/a]][[/li]]
	[[li]][[a href="#heading_78786"]]Create great content[[/a]][[/li]]
	[[li]][[a href="#heading_78790"]]Post videos[[/a]][[/li]]
	[[li]][[a href="#heading_78792"]]Use Pinterest ads[[/a]][[/li]]
	[[li]][[a href="#heading_78796"]]Pin at the right time[[/a]][[/li]]
	[[li]][[a href="#heading_78798"]]Claim your website[[/a]][[/li]]
[[/ol]]

Everybody can win with Pinterest. You don't have to be IKEA or H&M to be popular!

[[p]]Because Pinterest is a visual search engine, it&rsquo;s crucial to optimize for [[a href="https://digitalmarketinginstitute.com/blog/what-is-seo-and-why-is-it-important" target="_blank"]]search engine optimization (SEO)[[/a]]. This means that you need to find and use relevant keywords to get found by users.&nbsp;[[/p]]

[[p]]Just as [[a href="https://digitalmarketinginstitute.com/blog/youtube-seo-5-steps-to-rank-your-videos" target="_blank"]]YouTube requires SEO to rank videos[[/a]], Pinterest relies on keywords to get your content in front of the right people. So you need to conduct [[a href="https://digitalmarketinginstitute.com/blog/ultimate-list-of-free-keyword-research-tools" target="_blank"]]keyword research[[/a]] and integrate them across your content to tap into search intent.&nbsp;[[/p]]

[[p]][[em]]&ldquo;When I start with a new client, I always ask them if they have a list of search terms people are using on Google to find their website. I can then use those Google search terms as an inspiration to look for Pinterest keywords,&rdquo;[[/em]] says Archana Haarnack, Owner of Pinterest Marketing Bureau on the [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-101-how-to-build-your-brand-on-pinterest" target="_blank"]]DMI podcast[[/a]].&nbsp;[[/p]]

[[p]]For example, let&rsquo;s say your company makes furniture. You can tap into people looking to redecorate their dining room by using an image of a chair or a dining table and then using those keywords to rank in a search.&nbsp;&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Use Pinterest Trends to find out what people are searching for at any given time or for possible future trends. Then you can integrate those keywords into your Pinterest content to get found by your audience.&nbsp;[[/p]]

[[p]]If you want to grow your brand and reach more people, then it&#39;s important to [[a href="https://digitalmarketinginstitute.com/blog/what-is-content-marketing" target="_blank"]]create great content[[/a]].&nbsp;[[/p]]

[[p]]There&rsquo;s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are and cultivate a niche that works for your brand, publishing content on that topic.[[/p]]

[[p]]You should use vertical images or videos, just like you would post on TikTok, Instagram Reels, or Instagram Stories. A great example of a brand using Pinterest successfully is the beauty brand, Sephora. With 1.2 million followers and over 10 million monthly views, it posts a mix of images and videos that engage its audience.&nbsp;[[/p]]

[[p]]When you add a new image you should also include a pin with a pin title, a pin description (with those all-important keywords), and a URL to your website. All these components should be relevant to the image and aligned with your content. Relevance will build trust with your audience and keep them coming back for more.[[/p]]

[[p]]Once you&rsquo;ve written, designed, and published your content with at least one high-quality image, you&rsquo;re ready to share it with your Pinterest audience.[[/p]]

[[p]]If you have a Pinterest plugin on your site, you can do this easily. If you don&rsquo;t have a plugin, you can submit it manually by navigating to your account and creating or selecting a board with a topic that makes sense. You can also use the &lsquo;Pin-It&rsquo; feature on your browser.[[/p]]

[[p]]Things to remember when publishing to Pinterest:[[/p]]

[[ul]]
	[[li]]Ensure your image is sized properly, vertical, high-resolution, and attractive.&nbsp;[[/li]]
	[[li]]Include an interesting, searchable headline you&rsquo;ve already used, or come up with a new one that&rsquo;s specific to your Pinterest audience.[[/li]]
	[[li]]Remember to include relevant keywords[[/li]]
	[[li]]Include a link to your custom landing page or website - not just the image itself.[[/li]]
[[/ul]]

[[p]]Top tip: Check out some great [[a href="https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1" target="_blank"]]tools for creating content on social media[[/a]] that you can use to stand out and engage your audience.&nbsp;[[/p]]

[[p]]Video is becoming more popular on Pinterest. So when users scroll through their feed, they will often see videos alongside static images.[[/p]]

[[p]]A [[a href="https://view.highspot.com/viewer/64231760ce5d1dbcc56319a2"]]report from Pinterest[[/a]] claims that the average viewable reach on the platform is 82% for video and they have 3 times better viewability and a 2-times better video completion rate than the &lsquo;average&rsquo; social media platform.[[/p]]

[[p]]You also don&rsquo;t have to create new video content every time. Think about repurposing TikTok videos or Instagram Reels that would be relevant to your Pinterest audience.&nbsp;[[/p]]

[[p]]The mindfulness app Headspace uses videos in its Pinterest feed to encourage people to take time out. This [[a href="https://uk.pinterest.com/pin/100134791705730498/" target="_blank"]]15-second video[[/a]] simply asks people to breathe in and out.&nbsp;[[/p]]

[[p]]Pinterest Ads let you pay to promote your public pins. Every time you see &ldquo;promoted by&rdquo; on a pin, that means a brand is paying to advertise it.[[/p]]

89% of pinners in the U.S. use Pinterest for inspiration on their path to purchase, while 83% have made a purchase based on pins from brands

[[p]]Pinterest allows brands to [[a href="https://digitalmarketinginstitute.com/blog/3-examples-of-successful-pinterest-campaigns" target="_blank"]]create ad campaigns[[/a]] by choosing an objective. This is made very simple, with the option to choose &ldquo;I want to drive more sales&rdquo; or &ldquo;I want people to click on my ad.&rdquo;[[/p]]

[[p]]There are a number of ad formats available on Pinterest so it&rsquo;s important to pick the right one for your campaign and content type. Formats include:[[/p]]

[[ul]]
	[[li]][[strong]]Standard pins[[/strong]] - These are the same as regular pins with &lsquo;Promoted by&rsquo; included to show it&rsquo;s an ad.&nbsp;[[/li]]
	[[li]][[strong]]Carousel pins[[/strong]] - Carousel pins are made up of a number of images so you can show off different shots of a product or build a story.&nbsp;&nbsp;[[/li]]
	[[li]][[strong]]Video pins [[/strong]]- A video pin that&rsquo;s promoted which should be between six and 15 seconds.&nbsp;&nbsp;[[/li]]
	[[li]][[strong]]Shopping pins[[/strong]] - [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-the-power-of-social-commerce-shoppable-posts" target="_blank"]]Shoppable posts[[/a]] mean that users need to click on a shopping pin to purchase without leaving the app. &nbsp;[[/li]]
	[[li]][[strong]]Collection[[/strong]] - These ads include data-rich pins that appear as one hero image or video, with three smaller assets below them.[[/li]]
	[[li]][[strong]]Showcase ads[[/strong]] - These ads display multiple pins in one ad so you can link to different pages in one ad.&nbsp;[[/li]]
	[[li]][[strong]]Quiz ads[[/strong]] - These are dynamic ads that allow you to poll an audience and send users to different pages, depending on their answers.[[/li]]
[[/ul]]

[[p]]You can use the Pinterest Ads Manager to see how ads are performing [[a href="https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics" target="_blank"]]using analytics[[/a]] so you can get insights into not only the content of your ads but also the type.&nbsp;[[/p]]

[[p]]The metrics you can measure on Pinterest are:&nbsp;[[/p]]

[[ul]]
	[[li]]Engagements[[/li]]
	[[li]]Engagement rate[[/li]]
	[[li]]Impressions[[/li]]
	[[li]]Saves[[/li]]
	[[li]]Save rate[[/li]]
	[[li]]Pin clicks[[/li]]
	[[li]]Pin click rate[[/li]]
	[[li]]Outbound clicks[[/li]]
	[[li]]Outbound click rate[[/li]]
	[[li]]Video views (includes average and total play time)[[/li]]
	[[li]]Total audience[[/li]]
	[[li]]Engaged audience[[/li]]
[[/ul]]

[[p]]Pinterest also offers promoted pin users robust [[a href="http://business.pinterest.com/en/blog/new-targeting-tools-make-pinterest-ads-even-more-effective" target="_blank"]]targeting capabilities[[/a]], including by demographics, keywords, and interests along with an actalike audience feature which is similar to Meta&rsquo;s lookalike option.&nbsp;[[/p]]

[[p]]Here&#39;s a walkthrough video to show you how to&nbsp;set up a Pinterest Business account.&nbsp;[[/p]]

[[p]]Like any social media channel, there are times and days that work better for posting on Pinterest due to user activity. Even though Pinterest posts never go away, there&rsquo;s still an ideal time to post.&nbsp;[[/p]]

[[p]]According to CoSchedule research, the best hours to post are 2pm, 3pm, 4pm, 8pm, and 9pm while the best days to post to Pinterest are Sundays, Mondays, and Tuesdays.[[/p]]

[[p]]Particular topics will also perform better during certain months. For example, holiday pins will perform best around the holiday, while a sweater pin will perform best in autumn. Use your best judgment to determine if the timing is relevant to your content.[[/p]]

[[p]]A mistake that people and brands can make on Pinterest is not claiming a website on a business account.&nbsp;[[/p]]

[[p]]By claiming a website, brands can get linked to their data and [[a href="https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics" target="_blank"]]Pinterest analytics[[/a]]. But it also helps people know where to find more information, as every Pinterest profile is linked to any pins with saved content from a website.&nbsp;[[/p]]

[[p]]According to [[a href="https://help.pinterest.com/en/business/article/claim-your-website" target="_blank"]]Pinterest[[/a]], there are three ways to claim a website:&nbsp;[[/p]]

[[ol]]
	[[li]]Add an HTML tag[[/li]]
	[[li]]Add an HTML file&nbsp;[[/li]]
	[[li]]Add a TXT record to your website[[/li]]
[[/ol]]

[[p]][[em]]&ldquo;Once you claim your website, you can then measure the stats around your pins and boards to see what pins are popular or have the most repins or clicks,&rdquo; [[/em]]concludes[[em]]&nbsp;[[/em]]Archana Haarnack.&nbsp;[[/p]]

[[p]]It may be tempting to set up a profile on Pinterest, post some images, and see what happens. But that&rsquo;s not an approach that will leverage the platform effectively.&nbsp;[[/p]]

[[p]]Pinterest is a platform where people go to find new inspiration and new ideas so there&rsquo;s room to experiment and try out new images or visual content they may connect with its users.&nbsp;[[/p]]

[[p]]Above all, make sure to use a strategy that helps your content and brand be visible in the search. This requires you to use relevant keywords and eye-catching images, and create a Pinterest profile that&rsquo;s optimized.[[/p]]

[[p]]&nbsp;[[/p]]

[[p]][[em]]Updated 2024[[/em]][[/p]]

[[p]]With so many eyes on social networks, it&rsquo;s a great place to attract, engage and influence customers. DMI&rsquo;s industry aligned and certified[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing" target="_blank"]] Social Media Marketing course[[/a]] will teach you advanced social media expertise and AI-driven strategies for research, content creation, and campaign optimization. Sign up today to benefit from hands-on learning, expert-led walkthroughs, platform simulations, and access to DMI&rsquo;s professional resources.&nbsp;&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Using Pinterest&#39;s paid partnership tool, creators can tag brand partners directly in content to showcase their sponsored relationships.[[/p]]

Screenshot of Headscape video on Pinterest

6 Tips for Promoting Your Content on Pinterest

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