Sep 25, 2023

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Real Career Stories: VP of Marketing

by Will Francis

Posted on Sep 25, 2023

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Curious to know how others got to where they are today in digital marketing? On the DMI podcast we get to chat with all sorts of digital marketing professionals - but their career journeys are all unique. 

In this clip, Will Francis chats with Amrita Mathur - previously VP at Superside - about her initial studies in computer science in India and her subsequent move to Canada where she found her feet in the world of marketing. She considers some of the cultural differences she found along the way and the way in which marketing has changed. 

Listen to the full episode where Amrita tells us about her experience of setting up and running the marketing department before there was even a full product to sell: Driving SaaS Growth with B2B Marketing. 

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Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

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