Aug 04, 2023

Digital Marketing Budgets - The Full Toolkit

Ekaterina Walter photo

by Ekaterina Walter

Posted on Aug 04, 2023

With so many marketing channels to choose from and so much competition for customer’s eyes online, it’s important for marketers to spend their budgets wisely. 

According to our recent report with CMOs and other senior marketers, 20% say that delivering a greater ROI on their marketing budget is the number one challenge.

So how can you make the most of your marketing budget to ensure that it’s spent on the campaigns and channels that deliver?  This comprehensive toolkit is the ideal practical resource for planning and calculating digital marketing budgets. It allows you to plan and adjust the finances for your campaigns, and includes a Master Budget sheet and several further sheets for various spending categories which include:

  • Paid media (including affiliate and influencer marketing)
  • Content (Creation and strategy)
  • Creative (freelance and in-house)
  • Events (venue, running costs and promotion)
  • Technology and tools (analytics, design, video, AI and other)

This template can be used again and again as a crucial time-saving tool in your work. 

Download the Microsoft Excel doc to get started.

This content is available to Power Members only.

Share via:

Ekaterina Walter photo
Ekaterina Walter

Ekaterina has led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. She is an international speaker and author of Wall Street Journal bestseller 'Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg'. Find out more about her profile here