Oct 23, 2019

← Back to Videos

Exclusive Lecture Video: Introduction to Influencer Marketing

by Seán Earley

Posted on Oct 23, 2019

Today we bring you this exclusive video from our Social Media Marketing Certification - Specialist Diploma.

Sean provides an excellent overview to the concepts and practices of inluencer marketing, looking at reach vs relevancy, useful tools and using common sense when considering what influencers might best suit your marketing needs.

He also looks at the example of the problems caused by Kim Kardashian posting about an anti-morning sickness drug from Duchesnay without full disclosure.

Influencer marketing is all about profiling and marketing to specific individuals, rather than to large groups of people. 

dmi video thumbnail

Join for FREE to access this video

Related Content in our Library

Leveraging the Power of LinkedIn with Frank Hattann of Microsoft

The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right

5 Tips for Effective Influencer Outreach

How to Build an Influencer Marketing Strategy

Video: The World of Influencer Marketing with Jamie White

Related Content

eBooks:
eBook: Social Media Marketing for B2B Marketers

eBooks:
How to Become a Social Media Manager

Toolkits:
Social Media Channel Tracker

Articles:
Team Talk: Put a Little Love into your Valentine’s Social Strategy

Articles:
27 Social Media Tools Every Content Creator Needs

Articles:
How to Use LinkedIn Analytics for a B2B Audience

Seán Earley
Seán Earley

Seán is the Director of Social Strategy at Teneo PSG, devising and executing exciting, innovative and award winning digital strategy and campaigns for clients such as Unilever UK and Ireland, LIDL Ireland, Coca-Cola HBC, Samsung and CenterParcs.

A former Director on the Board of the Irish Internet Association he has been teaching and supervising with the Digital Marketing Institute since 2016.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

Recommended For You

Toolkits:
Social Media Marketing Interview Preparation Toolkit

Articles:
Team Talk: Put a Little Love into your Valentine’s Social Strategy

Toolkits:
2024 Social Media Calendar

Articles:
9 of the Biggest Social Media Influencers on Instagram

Articles:
6 of the Most Important Social Media & Influencer Trends

Articles:
The Marketer’s Guide to Reddit

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.

Sign in