Digital Marketing - Study Notes:
What are dynamic ads?
Moving on to Dynamic Ads. So, LinkedIn Dynamic Ads allow you to precisely target decision makers and influencers with highly relevant and customizable creatives on LinkedIn.
Objectives
The objectives of Dynamic Ads are as follows:
- Drive quality engagements and traffic to your website or LinkedIn company page, which leads to deeply differentiated and personalized creative formats.
- Build relationships and prompt the right people to engage with your ads through customized call-to-actions.
- Reach the right prospects using accurate targeting based on the professional member profile.
Specifications
Dynamic Ads can only be purchased through a LinkedIn sales representative.
There are many specifications for Dynamic Ads, including the following:
- The company logo needs to be 100 by 100 pixels.
- The call-to-action must be a maximum of 50 characters.
- The company name can only be a maximum of 25 characters.
- The custom background image must be 300 by 250 pixels and 2 megabytes or less.
Lauren Murphy
As Head of Social Media for the creative agency Goosebump, Lauren’s current role is to create and implement social media strategies and content strategies for a portfolio of clients spanning a wide range of industries. Her team of creatives and strategists specializes in delivering innovative and integrated social media campaigns that drive conversions. Her work has been recognised with a wide range of awards, including the Irish Social Media Awards and Digital Media Awards.
