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Digital Marketing - Study Notes:

What are dynamic ads?

Moving on to Dynamic Ads. So, LinkedIn Dynamic Ads allow you to precisely target decision makers and influencers with highly relevant and customizable creatives on LinkedIn.

Objectives

The objectives of Dynamic Ads are as follows:

  • Drive quality engagements and traffic to your website or LinkedIn company page, which leads to deeply differentiated and personalized creative formats.
  • Build relationships and prompt the right people to engage with your ads through customized call-to-actions.
  • Reach the right prospects using accurate targeting based on the professional member profile.

Specifications

Dynamic Ads can only be purchased through a LinkedIn sales representative.

There are many specifications for Dynamic Ads, including the following:

  • The company logo needs to be 100 by 100 pixels.
  • The call-to-action must be a maximum of 50 characters.
  • The company name can only be a maximum of 25 characters.
  • The custom background image must be 300 by 250 pixels and 2 megabytes or less.
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Digital Marketing Resources:

Lauren Murphy

As Head of Social Media for the creative agency Goosebump, Lauren’s current role is to create and implement social media strategies and content strategies for a portfolio of clients spanning a wide range of industries. Her team of creatives and strategists specializes in delivering innovative and integrated social media campaigns that drive conversions. Her work has been recognised with a wide range of awards, including the Irish Social Media Awards and Digital Media Awards. 

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

LinkedIn
Lauren Murphy
Skills Expert

This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.

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