Exclusive Lecture Video: Email Marketing Strategy

Today we are bringing you exclusive lecture content from the Email Marketing module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This lecture video covers email marketing strategy, in particular the key principles for building an effective strategy. This includes segmentation, personalization, timing, engagement and analytics, which all play a crucial role in executing good email marketing campaigns. 

Our lecturer Andrea Francis takes you through all the important aspects of this topic in a logical and structured format, aided by useful slides full of information.  

Simply play the video below to view the lecture content. (Video duration: 7:28)

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We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.

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