Apr 22, 2020
Email is a powerful channel and can be used for lead generation by capturing users at different stages of the buying cycle. It helps to establish and nurture the relationship with the potential customer, and encourage them to visit a website or a landing page for more information or to make a purchase. Here are some of the methods that can be used to capture leads via email.
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Exclusive Lecture Video: Email Marketing Strategy
A Practical Guide to Email Marketing Metrics
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