Essential Skills 9: Agile Thinking

When we talk about Agile thinking, we're mostly referring to the idea of responding to change instead of following a plan.

Agile thinking has roots in the software industry but how does it relate to digital marketing? Well, of the 12 principles originally developed by the Agile group, 5 of these are especially relevant to marketers - such as breaking work down to smaller tasks and daily check-ins. Implementing these principles can result in more customer-centered marketing, applying especially to content marketing strategies. 

In these four videos, DMI expert Will Francis, delves into the Test and Learn approach, how Agile pivots the focus to customers, and details the key benefits of Agile thinking. 

1. Introduction to Agile Thinking

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2. Using the 'Test and Learn' Approach

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3. Applying the Agile Concept of 'MVP'

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4. Benefits of Agile Thinking

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About The Essential Skills Series

This series includes a number of videos that explore those personal skills that we tend to overlook but which are becoming ever more important in your marketing life. These include communication, creativity, persuasion, project management, collaboration, strategic thinking, and crisis management. An important study was done in 2019 by the Digital Marketing Institute in collaboration with The Economist Group, and the full white paper is available to read on the library. The survey of 500 global marketing executives revealed that the ongoing skills gap in digital marketing includes these key essential skills.  

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