Oct 22, 2020
Brian Lavery, European Managing Director of AccuWeather, chats to Cathal Melinn about creating successful content and advertising campaigns by using data to inform a successful advertising strategy.
He talks about how data can influence purchasing patterns across industries, from music to pharmaceuticals, and how marketers can use this information to create successful advertising strategies. He also explains how weather triggering works and how AccuWeather help advertising companies to use weather data to enhance their campaigns.
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