Freelance writer and content strategist Marijana Kay chats to Conor Ward of the Digital Marketing Institute about her career to date. She discusses her own unique journey in digital marketing over the past few years, and offers advice to those building their career in the industry. 

Marijana was previously a member of the Digital Marketing Institute's product team, and now works with software companies and brands, with a large focus on blog writing. She particularly emphasizes the importance of developing a niche or specialty in your work, as well as building knowledge and skills on a continual basis.