Aug 12, 2020
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The weather impacts everybody and none of us can ignore it. Accuweather likes to tap into people's curiosity with a bit of drama and fun, as well as being informative. Within all their varied channels, social is ideal for going a bit deeper and at different angles.
The weather is all about planning for the future. But most online content is about the past. There is a fantastic opportunity for marketers to tap into the future-oriented mindset shown by those interacting with planning their lives, based on the weather.
Cathal asks some great questions in his chat with Brian Lavery: