Aug 12, 2020
How AccuWeather uses social media to distribute content and engage users
![Brian Lavery photo](https://mydmi.imgix.net/BrianLavery.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=d03a3ae6b3a748cacae0d86df94782cd)
by Brian Lavery
Posted on Aug 12, 2020
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The weather impacts everybody and none of us can ignore it. Accuweather likes to tap into people's curiosity with a bit of drama and fun, as well as being informative. Within all their varied channels, social is ideal for going a bit deeper and at different angles.
The weather is all about planning for the future. But most online content is about the past. There is a fantastic opportunity for marketers to tap into the future-oriented mindset shown by those interacting with planning their lives, based on the weather.
Cathal asks some great questions in his chat with Brian Lavery:
- Where do they get their content, like videos of spiders in the sky making webs or exclusive captures of electrical storms?
- How will user-generated content (UGC) fit into their platform going forward? How do they manage the quality?
- What other elements of smart-tech and wearable-tech will Accuweather be using? Like integration with in-car navigation?
- How can offline and online intersect in the next few years?
- How are data privacy issues affecting their business?