Aug 12, 2020

How AccuWeather uses social media to distribute content and engage users

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by Brian Lavery

Posted on Aug 12, 2020

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Brian Lavery

Brian is the European Managing Director of AccuWeather, the global weather forecasting and digital media company. He previously worked in commercial management and marketing at Twitter and Vodafone, and as a management consultant with McKinsey & Co.

He spent the early part of his career as a journalist, including six years at The New York Times and a theatre critic for the Irish Independent. He is chairman of The Ark, Ireland's cultural center for children.

Brian brings to the Executive Council well-rounded experience in digital marketing and social media across multiple industries and regions.