In this webinar, Karen Talavera, dissected four crucial optimization areas of email which are guaranteed to boost both insight and returns for B2B & B2C marketers alike. In this session we explored:
- Open rate and language optimization - why it matters and you should be doing it!
- Offer and CTA tactics and tests that move the needle on conversions and sales
- The critical importance of timing, frequency, and cadence in campaign deployment and design
- The psychology of response - tactics to motivate action and urgency, and improve response as a result
This content is available to Power Members only.