Presentation: Level-up on your Email Optimization Strategies

Presentation: Level-up on your Email Optimization Strategies

In this webinar, Karen Talavera, dissected four crucial optimization areas of email which are guaranteed to boost both insight and returns for B2B & B2C marketers alike. In this session we explored:

  • Open rate and language optimization - why it matters and you should be doing it!
  • Offer and CTA tactics and tests that move the needle on conversions and sales
  • The critical importance of timing, frequency, and cadence in campaign deployment and design
  • The psychology of response - tactics to motivate action and urgency, and improve response as a result

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Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker, and professional educator with 20 years' experience in data-driven marketing.  She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.

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