Presentation: Level-up on your Email Optimization Strategies

by Karen Talavera

Posted on Apr 22, 2021

Presentation: Level-up on your Email Optimization Strategies

In this webinar, Karen Talavera, dissected four crucial optimization areas of email which are guaranteed to boost both insight and returns for B2B & B2C marketers alike. In this session we explored:

  • Open rate and language optimization - why it matters and you should be doing it!
  • Offer and CTA tactics and tests that move the needle on conversions and sales
  • The critical importance of timing, frequency, and cadence in campaign deployment and design
  • The psychology of response - tactics to motivate action and urgency, and improve response as a result

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Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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