The Human Touch in AI Copywriting

by Kerry Harrison

Posted on Mar 8, 2024

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?

In this episode, DMI podcast producer and today's host, ⁠Emma Prunty⁠, is joined by marketing strategist ⁠Julie Atherton⁠, and veteran copywriter and AI educator ⁠Kerry Harrison⁠.

Some of the key points in an insightful, wide-ranging conversation:

  • Which AI tools work best for copywriters
  • How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
  • Ethics in the application and development of AI
  • Transparency between clients and copywriters about AI use and implementing AI policies
  • Gender bias in AI models and what we can do about it...
  • ...the ongoing importance of encouraging girls and women in tech

Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!

Julie's website ⁠Small Wonder⁠

Kerry's ⁠website⁠ and her newsletter, ⁠Minds and Machines⁠


The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTubeApple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, email the podcast team!

Kerry Harrison
Kerry Harrison

Kerry Harrison is an AI Educator and copywriter, specializing in using artificial intelligence to augment human creativity. Over the last five years, she has co-created the world’s first AI gin, crafted an AI Queen’s speech for Wired Magazine, brought the award-winning Cheltenham Science Festival AI curator to life – and has spoken about AI both nationally and internationally. She has won two DMA Awards for Best Use of AI.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.