GA4 In Action

by Cathal Melinn

Posted on Jun 2, 2023

Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!

In this bonus episode of the DMI podcast, host ⁠Will Francis⁠ gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Along with lots of their own quick tips along the way.

Sean McKenna is head of digital marketing at the ⁠Digital Marketing Institute⁠.

⁠Cathal Melinn⁠ is a digital marketing consultant and trainer.

Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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