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If you plan to run ads to promote your YouTube channel, it’s a good idea to link your YouTube channel to your Google Ads account. This will help match your paid media statistics with that of the videos you plan to promote.
YouTube allows you to associate your website to your YouTube channel. This will allow you to drive viewers off YouTube to your desired website from YouTube annotations, info cards, and end-screen annotations. YouTube channels can only be linked to one website url at a time.
Watch history allows users to view what previous video content they have engaged with, and is only available to users who are logged in.
When signing up to YouTube, a user automatically gets a YouTube channel. Signed-in users can subscribe to channels they like and want to follow. This way, they’ll be notified when new videos are uploaded by the channel they’re following.
Subscribers are important. They have indicated that they want to watch your content, so they’ll watch it for longer. To get more subscribers:
YouTube’s API is available to developers. This means if a developer wants to build tools to help YouTubers and brands manage their channels, they can do so.
Viewers can give feedback by clicking ‘thumbs up’ or ‘thumbs down’ on each video. This is a great way to see if they’re enjoying the type of content that you uploaded.
Watch Later is a function on YouTube that lets users add videos to a playlist that they’ll watch at another time. Not everyone will watch a video the moment it has been uploaded. So don’t get discouraged if only a fraction of your subscribers watch your videos on day one. Many will return to watch the videos in their Watch Later lists.
YouTube Red is a paid membership that gives you an enhanced experience across YouTube. It allows viewers to watch videos without interruptions, and offline. It also has a background feature. This means that you can watch or listen to videos in the background, while you’re doing other things on your mobile device. From a marketing perspective, this means that your audience won’t be exposed to paid ads. However, all YouTube content is still available to watch via YouTube Red.
TubeBuddy and VidIQ are Google Chrome extensions that help you manage your YouTube channel and video content. They help you streamline your tasks when you have channels with many videos. You can bulk-update titles, tags, thumbnails, and much more.
TubularLabs is a cross-platform video analytics and intelligence tool that helps you with your channel engagement. Its dashboard helps managers track high-profile channels that engage or follow your channel, and gives an overview of what the competition is doing on YouTube.
Amara is a tool that helps you with your closed captioning. You can use it to write your own closed captions, or you can use its services to pay somebody else to do closed captioning for your channel.Back to Top
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.
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