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Creator Studio is where you’ll organize your channel and manage your videos. The main tools available in Creator Studio are:
For marketers on the go, there’s also the Creator Studio app for your mobile devices, that lets you manage your YouTube channel and its content.
The Creator Studio page gives you an overview of what’s happening in and around your YouTube channel. It can be customized according to your needs.
Video Manager lets you organize and update your videos in one place. You can use it to tweak settings, optimize videos, and apply bulk updates.
The Live Streaming tool allows you to control how your video is going to go live on YouTube. There are two ways to do this:
The Community tool helps you monitor all activity across your video content in one place:
Use the Channel tool to access the following sections:
Your community can help you reach a larger audience by adding their own closed captions to your videos. This is useful, as many brands can’t afford to create closed captions in all languages. This tool allows you review fan-submitted closed captions and approve them.
The Create tool offers resources for video creators such as sound effect files, rights-free music, licenced music that has clearly-defined use rules, and a video editor.
The audio library tool offers a collection of music that you can use that is rights-free, as well as top artists’ music that you can use with limitations on monetization. Video editor is a simple web-based editor for fixing and creating new video files from the files you’ve already uploaded to the channel. You can also find a library of rights-free sound effects that you can add to videos.
YouTube offers a simple editing tool that you can use to modify videos after you’ve uploaded them. However, it’s important to note that you cannot modify a video after it’s passed 100,000 views, or if it has been claimed by content ID.
A brand YouTube channel is a great place to share the content that you as a brand have watched and liked. It’s also a great place for the brand to share content from its partners. Why should a brand have a YouTube channel?
It’s important to engage with your fans on YouTube. This indicates to your audience that there’s somebody behind the screen who is paying attention to them. Engaging with your audience will help you gather information on how the content is being appreciated and viewed, which can help shape future videos.
Likes and dislikes will clearly tell you if your audience appreciates your content or not.
YouTube brand pages can have multiple managers:
NOTESBack to Top
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.
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