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Google Ads is the native advertising service by Google for businesses who want to display ads on Google products and its advertising network.
Growing a social following on YouTube can be extremely valuable. It can:
The YouTube advertising ecosystem is comprised of four players:
YouTube monetizes its platform with six different types of ad formats that appear on different platforms:
YouTube has a self-serve ad tool to help you promote your videos using Google Ads. You can access this by clicking on the drop-down menu next to your videos in the Channel videos section. Next steps are to set a budget and choose the desired audience for the video that you’d like to promote. Next, you will see the approximate amount of views that your video will get from the campaign, relative to your budget. After that, you will be instructed to design your ad, and write a title and description. Once completed, you are guided to Google Ads to review the ad, budget, and targeting before launching the campaign.
BBQguys.com is a great example of how to use YouTube for content delivery, with creative content that entertains as well as educates its intended customers. The BBQ Guys also made sure to drive views with ads targeted at a highly-valuable audience that had shown interest in the product – in this case, grilling.
Managing video ads in Google Ads gives you more ways to view campaign performance; deeper tools for optimizing campaigns; different types of ad formats; and more ad targeting options and conversion tracking tools.Back to Top
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.