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Consider what types of goals you should be setting.
They need to be SMART:
Here are some recommended metrics to track for your website. This is going to vary by your audience and industry, and depending on what your specific goals are, and what your conversions are. It depends on what you're going to count as a conversion because it might not be a sale. It might be something else.
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
Digital Marketing Consultant and Writer
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces key concepts underpinning effective website design and the purpose of website optimization. It will enable you to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.