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As Tim Brown notes:
“Great design thinkers observe the world in minute detail. They notice things that others do not and use their insights to inspire innovation.”
It is worth noting some of the other factors and influences that may come into play or be imposed on a UX project. We hear a lot about innovation and the need to be innovative when we create something for users to interact with. Very often, this can be misinformed or misconstrued. While a broad goal for a web project may be to be innovative, sometimes this becomes a false target, and as an end in itself, it can result in much wasted effort. Innovation can appear very unassuming for users, and research can help to discover and define what innovation might represent.
Here are three simple examples of innovation, each worthy as a goal on a website project.
As an example, imagine an airline booking process that improved ideas and flights where selected, making the process more delightful or enjoyable. Wouldn’t that be innovative?Back to Top
Rick Monro is UX Director at Fathom. He has extensive experience in user research, interaction design, user-centered design, and design strategy with private and public sector organisations throughout the UK and Ireland.
By the end of this topic, you should be able to:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning about the principles of UX and the tools or techniques that you can use to develop and refine your user's experience, DMI has produced a short course on the subject for all of our students. You can access this content here:
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ABOUT THIS DIGITAL MARKETING MODULE
With the help of Rick Monro, you will develop the knowledge and skills to build highly effective user experiences. You will learn how to think like a user in order to understand their priorities and needs, and you will recognize the role of various research and analytics techniques such as tree-testing, card-sorting, user-testing, user-surveys, Google Analytics and specialized tools such as Click-tale.