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In the steps we have outlined, what we will have derived is a research methodology and as a sync format.
Here is a definition of research methodology:
“The methodology is the general research strategy that outlines the way in which research is to be undertaken and, among other things, identifies the methods to be used in it.”
The next thing to do is to share this with stakeholders within the business.
Once support for research begins to build, it may turn into enthusiasm for research and to other areas.
To give this idea of sharing and consulting with a wider team about research some additional width, let’s look at an example from the Government Digital Service, or GDS, team behind the gov.uk website in the UK.
These researchers and designers are setting new standards in providing online services and are increasingly referenced globally as an example of best practice for their approach to problem-solving. The GDS team’s work uses systematic research to improve online public services.
John Waterworth, one of the contributors to the GDS blog, has said the following:
“On the best exemplar projects, we find that user researchers spend about one-third of their time planning and conducting research and two-thirds of their time communicating with their team and the wider organization.”Back to Top
Rick Monro is UX Director at Fathom. He has extensive experience in user research, interaction design, user-centered design, and design strategy with private and public sector organisations throughout the UK and Ireland.
By the end of this topic, you should be able to:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning about the principles of UX and the tools or techniques that you can use to develop and refine your user's experience, DMI has produced a short course on the subject for all of our students. You can access this content here:
DMI Short Course: UX Essentials
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ABOUT THIS DIGITAL MARKETING MODULE
With the help of Rick Monro, you will develop the knowledge and skills to build highly effective user experiences. You will learn how to think like a user in order to understand their priorities and needs, and you will recognize the role of various research and analytics techniques such as tree-testing, card-sorting, user-testing, user-surveys, Google Analytics and specialized tools such as Click-tale.