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To reiterate, a hashtag is a word or a phrase proceeded by the number symbol used to categorize keywords and topics allowing users to easily find and follow conversations of interest to them.
By clicking on a hashtag, it will display all the other posts shared with that particular hashtag included. So, it’s a great way to discover, organize, and track conversations of interest.
Because they’re such a great aid for discoverability, hashtags are a great way to help marketers increase their brand’s recognition, expand their reach and target new customers, and create and join, and impact a relevant conversation.
The hashtag has become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested the time and thought carefully about their hashtags and how they’re going to be used, will see far less impressive campaign results than those who do.
To decide what hashtags you should use, begin with the basics.
Ultimately, the right hashtag can help you differentiate yourself from the competition.
If you position your brand on hashtags that are not currently being used by your competitors, this will help differentiate your brand and get more attention from the users that are using that hashtag and less attention on your competitors.
You could also use hashtags to follow events. Use existing event hashtags to follow and join the conversations around events that you support or that your brand plays a role in.
Create your own hashtag in relation to your own brand event to get users started on a conversation about what’s happening during your event and incite real time commentary and impressions.
Hashtags can also help you engage with trending topics. Interacting with trending hashtags allows your brand to be top-of-mind and generate engagement outside of your brand-focused tweets, taking part in a broader conversation that’s important to the majority.
You can use hashtags to add value and thought leadership to an existing conversation. Only join a conversation if the hashtag is relevant to your brand, and if you know for sure that you can add valuable insights. If you just tweet for the sake of tweeting, users will pick up on this and view this action negatively.Back to Top
Digital Marketing Strategist @ L’Oréal USA
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.