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Now that we have a basic understanding of how Twitter Ads Manager works, let’s create a Twitter ads campaign.
Digital Marketing Strategist @ L’Oréal USA
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.