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Digital Marketing - Study Notes:
What is the function of search audits?
Search audits allow you to establish a current standing of your search marketing activity.
Audit the current status of your search marketing channels by analyzing the following factors:
- Technical SEO: How well is your site adhering to Google’s best practices? Is it accessible for crawlers? And does it provide an optimal user experience across devices?
- SEO rankings performance: How frequently does your site rank on local search engines? And in which positions? Does it rank via text, image, video, or news results?
- Adherence to Google Ads best practices: Does your paid search account follow all best practices? Are you making the most of the targeting capabilities available to you?
- Content marketing performance: Is your content created to drive brand awareness, how consumers research or drive acquisition?
- Display and video ad performance: What role does your display and video activity play in relation to the channels above?
In addition, benchmarking your current performance against the competition provides insight into how much investment will be required to succeed.
Back to TopDigital Marketing Resources:
Clark Boyd
Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors. Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East.
![](<img alt="Clark Boyd" src="https://mydmi.imgix.net/authors/clark-boyd.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=fc1b33a264c34d298b8100c4d0aa9662" data-lazy="https://mydmi.imgix.net/authors/clark-boyd.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=fc1b33a264c34d298b8100c4d0aa9662" srcset="https://mydmi.imgix.net/authors/clark-boyd.jpg?corner-radius=160&dpr=1&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=8f42c6b14201bdcb7a35875445c74e91 1x,https://mydmi.imgix.net/authors/clark-boyd.jpg?corner-radius=160&dpr=2&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=406552b5afab9d0ac80f7a6951f3cf69 2x"/>)
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Toolkit: Digital Marketing Budgets - The Full Toolkit
- Article: Prepare for the Future of Voice Search
- Article: 7 Key Ingredients of a Successful Digital Marketing Strategy
- Article: What Does a PPC Specialist Do?
- Toolkit: Targets and KPIs - Your Essential Toolkit
- Article: Improve Your Campaigns With These Critical KPIs
You will not be assessed on this content in your final exam.
