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It’s important at the very start to actually understand what success really is to you. It is a number of KPIs that will become a marker for success. So you should be creating a rough list of all the possible success outcomes that you have that are listed in your brief, and then using the SMART system that we’ve all learned from a very young age to identify the list of potential goals that are going to be within your key success outcomes.
So within this, there are three kind of levels of success.
Head of Digital Strategy @ DDFH&B
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module teaches you how to create an all-encompassing social media marketing strategy. It starts by providing best practices for planning and conducting research into your strategy, and covers topics such as owned research, accessed research, desk research, audience research, competitor research, and social listening. You learn how to set measurable objectives and KPIs for your strategy, and how to analyze and track your activities. Finally, you learn how to build and execute your strategy, and how to measure its impact and performance.