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Adapting to Change

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Digital Marketing - Study Notes:

Frequently changing industry

What makes what we do so exciting is that the industry changes on a frequent basis. That’s only really exciting if you’re on top of things though, and if you know that these are opportunities!

Make sure you’re up to date with all the industry news, attend events, have those discussions internally. It’s very important to foster that passion for what we do because that comes through in the results. New developments can affect every aspect of your campaigns and new competitors enter the market all the time and that can affect the cost of paid media campaigns.

As long as you’re aware of where those new opportunities are and you can spot gaps in the market, there are always opportunities to improve your performance.

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Digital Marketing Resources:

Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter (X), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Strategy and Planning
Clark Boyd
Skills Expert

This module covers the key steps for planning and implementing a search marketing strategy for your organization. It addresses the key components in an effective search marketing strategy and outlines best practices for planning and research. It also covers how to execute a strategy and evaluate the performance of a search marketing campaign.