Global Authority

The Global Authority

12 years delivering excellence


120,000+ Members

Join a global community


Associate Certification

Globally recognised


Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

Frequently changing industry

What makes what we do so exciting is that the industry changes on a frequent basis. That’s only really exciting if you’re on top of things though, and if you know that these are opportunities!

Make sure you’re up to date with all the industry news, attend events, have those discussions internally. It’s very important to foster that passion for what we do because that comes through in the results. New developments can affect every aspect of your campaigns and new competitors enter the market all the time and that can affect the cost of paid media campaigns.

As long as you’re aware of where those new opportunities are and you can spot gaps in the market, there are always opportunities to improve your performance.

Back to Top
Clark Boyd

Clark Boyd is the VP of Strategy at Croud, a global digital marketing agency with clients including Netflix,, DKNY, and the Guardian. Clark has eight years of search marketing experience setting strategies for American Express, ASOS, and General Motors.

Clark Boyd

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.


Strategy and Planning
Clark Boyd Clark Boyd
Skills Expert

This module covers the key steps for planning and implementing a search marketing strategy for your organization. It addresses the key components in an effective search marketing strategy and outlines best practices for planning and research. It also covers how to execute a strategy and evaluate the performance of a search marketing campaign.

Content Locked

Ready to learn more about PPC and Paid Search?
Sign up for a FREE trial, and get access to more great content to help you level up your digital marketing career.

Start a Free Trial View Course