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Key Features of Social Media

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Philippe Polman

Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.

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The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

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ABOUT THIS DIGITAL MARKETING MODULE

Social Media
Philippe Polman
Skills Expert

The Social Media module covers the key features of social media platforms and the benefits of social media for business. The importance of having an active community to support your business is presented, along with options for social media advertising. The role of social media platforms and tools as part of the wider business is also considered. Finally, the benefits of personal branding to business are presented. On completion of this module you will: 

  • Understand the key features of social media platforms
  • Recognize the benefits of social media to business
  • Know the role of social media platforms and tools within the wider business
  • Understand the benefits of personal branding to the business