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By definition, social media marketing is a form of digital marketing that uses social networking platforms to increase brand and product exposure and to cultivate relationships with consumers.
Social media marketing has many benefits.
It may seem obvious, but as a social media marketer, you need to be social to the core. You need to initiate, facilitate, encourage, and participate in conversations to help connect with others and, subsequently, build relationships. Building relationships in your community increases brand affinity and trust, which are hugely valuable attributes of an audience or consumer set. However, in order to build these relationships, it’s important to remember that social interactions should be a value exchange where all participants give a little and get a little in return. Make sure that, when you participate, you’re saying something that is either entertaining or useful to the people you’re engaging with. It should resonate with the community, or prove impactful to people in some way.
What are the main responsibilities of a social media marketer?
Of course, this isn’t an exhaustive list, but it covers the main tasks involved.Back to Top
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.