Digital Marketing - Study Notes:
As the social media platforms became increasingly saturated, they realised that to keep the experience valuable for users, they would need to curate our feeds.
And so all social media platforms started to implement algorithms, that would select the content deemed to be most relevant to us at the time we land in the news feed.
The factors that inform that relevancy for the user include:
- Your connections: Who you follow or are friends with
- Engagement: What content you’ve stopped to look at, clicked on and reacted to recently. Both from those you are connected to but also in terms of content topics and hashtags you’ve shown an interest in.
- Timeliness: What content has been posted most recently, and may have the most topical relevance for you at that time
With that in mind, remember that every piece of content you publish is ranked for relevancy by the algorithm. It uses initial responses to your content to determine whether to show it to more people, and this is why good content spreads quickly, whilst poor content doesn’t get seen.
Back to TopMaeve Kneafsey
Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, ecommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital-led businesses, from early concept to funding to growth.
Alison Battisby
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
