Study Notes
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Digital Marketing - Study Notes:
Key factors
Why might customers be motivated to contribute their experiences and thoughts to P2P communities?
- General altruism. They want to participate, and have no ulterior motives.
- Vanity altruism. They want to participate to be seen in a positive light.
- Reward seeking. They want to participate to gain a reward.
- Competitive edge. They want to participate to get ahead.
Alternative methods
Regional employee compensation laws can have legal and regulatory implications for offering substantive financial rewards to contributors. Therefore it is extremely important to think about other methods in which you can incentivize contributors in P2P support communities. These include:
- Gamification
- Badges and profile customization
- Unique brand experiences
- Beta tests
- Sneak peeks
Digital Marketing Resources:
Christian Polman
Christian Polman is a General Manager at Eone, Europe. He has driven digital marketing strategy through analytics and research to solve strategic and operating challenges and develop business plans for Fortune 100 brands.
![](<img alt="Christian Polman" src="https://mydmi.imgix.net/authors/christian-polman.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=7e4ab8e4d0069df0392a37b421d5873b" data-lazy="https://mydmi.imgix.net/authors/christian-polman.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=7e4ab8e4d0069df0392a37b421d5873b" srcset="https://mydmi.imgix.net/authors/christian-polman.jpg?corner-radius=160&dpr=1&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=8748f26e3062d3f71286a8b07ce3e049 1x,https://mydmi.imgix.net/authors/christian-polman.jpg?corner-radius=160&dpr=2&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=32865fb611199cd3aeb595023408f2bc 2x"/>)
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: Everything You Need to Know about FB Messenger Marketing and Chatbots with Larry Kim
- Article: Your Ultimate Guide to CRM
- Article: How to Gain Customer Trust By Caring about Earth Day
You will not be assessed on this content in your final exam.
