Social Apps for Business

Digital Marketing - Study Notes:

Social media marketing is an important part of any digital marketer’s toolset to engage an audience and drive business results.

It’s important to understand the social apps (running on mobile devices) in order to unlock the power of social media platforms. They allow businesses to connect with their customers 24/7 via their phone. Most people connect to social media via social apps on their phones. And today, most people have their phones with them nearly all the time. Social apps provide brands with a great way to connect any time of the day.

The value of social apps for marketers

Brands can do more than simply contact their customers. They can create an enhanced customer experience using the specific functionality built into the various social apps. Social media companies frequently refine and update their apps with new features. Understanding how these features work and why they appeal to social media users is an important skill for the modern marketer. Aligning the brand’s message with the social app’s features can be a very effective way to engage users and start them on a customer journey.

As well as utilizing the features of the social app, marketers can utilize the phone’s features. Remember, the phone is one of the most important tools in social media marketing. The phone’s camera, for example, can allow customers share photos of your products or them using your service. And you can use the phone’s location, or GPS, information can learn about where your campaigns are having the most impact.

Social apps provide visibility and metrics into customers’ usage and repeat usage patterns. This data can help marketers evaluate with types of social media marketing are generating the best return on investment, or ROI.

Finally, marketers can use social media ecommerce features to sell directly to customers. Different social apps provide unique ecommerce solutions that make it easier for customers to engage with brands.

The importance of storytelling

One of the reasons why social apps are so popular is because they allow people to share their stories with others. They might want to tell the story of their professional development. They might want to tell a story of their journey to improved well-being. Many users post photos as a visual commentary on their lives. And by sharing and commenting on posts, users can create a vibrant social medial community.

This is why storytelling is so important in social media. When users see your brand in their social media feeds, they’re going to want to know what story you are telling. And they’re going to want to know why they should listen to your story!

You can use storytelling in your social media marketing campaigns to highlight your brand directly to the customer in all kinds of mobile-driven situations. They can interact with your brand story in real-time and add to the narrative.

With storytelling, you can connect with your online community in a personalized, authentic way. Social media often tends to be less formal than “traditional” marketing, and it allows brands an opportunity to display their more human side, telling personal stories that will resonate with customers.

You can tell your brand story using short-form content to build relationships. You have only a few seconds to grab a user’s attention on social media before that scroll on to the next item in their feed. You need to understand what content forms work best on social media, and use them to tell your story in an engaging way.

It’s not just the brand that is telling a story, however. Customers are telling their own story too, and your brand can be part of that story. Your presence on a social app gives customers an opportunity to engage with you and other users. Together, they can form a community where people share their own stories about your brand. Remember, the customers are in control and they can connect with each other, as well as with your brand.

The role of video

Social media is a highly visual environment, with video playing an increasingly important role. As people’s internet connections and data plans improve, video has become a popular choice for telling stories. As a result, video is likely to be a key part of your social media marketing campaign.

A popular form of video on social media is the live event, or “livestream”. A livestream enables a brand to connect with its audiences in an immediate and exciting way, using mobile technology. It could be used for a product launch, for example, or a conference or forum with users. It could also be used to demonstrate a new service or product upgrade.