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Pingdom is a tool which will give you an idea how fast or slow your website is. And, as you’ll remember, this is a ranking factor, and it will have an impact on your user’s experience, and it will probably have an impact on your site’s conversion. You’ve got a slow site, probably going to convert worse than a fast site.
In this example, I’ve entered in Apple:
What we’re looking at now is still Pingdom, and this is the performance grade view.
But, as I said, what’s more important is the actual page load time and you’re not expected to get everything right. But you can review what things you can improve using a tool like Pingdom.
How can you improve your site speed?
Managing Director and SEO Trainer at Zen Optimise
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.