pdf 3 MB
12 years delivering excellence
Join a global community
Toolkits, content & more
As Google puts it, an algorithm is a computer program that looks for clues to give the searcher back exactly what they want. If we think about really search engines are actually looking at hundreds if not thousands and sometimes millions of results and they need to find out what the most useful results are for the user.
When we think about the search engine algorithm to start with will just think about Google. And Google has a name for its overall algorithm, it’s called Hummingbird.
Within Hummingbird it has sub-algorithms:
So we’ve covered some of the sub-algorithms and we know that Hummingbird is the main algorithm.Back to Top
Managing Director and SEO Trainer at Zen Optimise
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.