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And so let’s just have a look at Google’s official top three ranking factors. Now, this isn’t something that Google normally reveals, its ranking factors, it does occasionally.
However, we do know the top three ranking factors:
But interestingly there is actually over 200 ranking factors so there are a lot of them but fortunately, we can group these into categories so when we looked at technical SEO, on-page SEO, and off-page SEO, all of these 200 ranking factors fit somewhere within those three.
Another phrase you may have heard of if you’re familiar with SEO is black hat and white hat SEO.
Black hat SEO is the name given to people that intentionally and sometimes unintentionally break Google’s guidelines. So Google has a list of guidelines that you can find online and it encourages webmasters to follow those guidelines. If you do break the guidelines, you run the risk of getting a search engine penalty and that means that you’ll lose a lot of SEO progress that you’ve built up.
White hat SEO is the complete opposite. It’s essentially when you abide by Google’s guidelines and that’s what we’re going to be focusing on today is what you need to do to abide Google’s guidelines to make really good SEO progress, but we will also highlight some of the black hat techniques that you’ll want to keep an eye on and make sure you’re not doing.
Now, in the top three ranking factors, we didn’t mention any technical SEO factors and that’s because it’s not quite as important when it comes to ranking a page but what we will quickly review now are the top three technical SEO ranking factors.
Managing Director and SEO Trainer at Zen Optimise
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ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.