Digital Marketing - Study Notes:
Problems with paid links
Any time you buy a link that increases PageRank that’s considered black hat SEO. Google Penguin is very good at detecting this. And even selling backlinks, not just buying backlinks, that’s considered black hat SEO as well.
Back to TopJoe Williams
Joe Williams teaches search engine optimization at Joe Wills. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
