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Digital Marketing - Study Notes:
Problems with paid links
Any time you buy a link that increases PageRank that’s considered black hat SEO. Google Penguin is very good at detecting this. And even selling backlinks, not just buying backlinks, that’s considered black hat SEO as well.
Back to TopDigital Marketing Resources:
Joe Williams
Managing Director and SEO Trainer at Zen Optimise
- Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
- Zen Optimise is a London-based digital marketing training company
- SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery
![](<img alt="Joe Williams" src="https://mydmi.imgix.net/authors/joe-williams.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=4b40ffc7814606d3148ce7433cbbdaac" data-lazy="https://mydmi.imgix.net/authors/joe-williams.jpg?corner-radius=160&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=4b40ffc7814606d3148ce7433cbbdaac" srcset="https://mydmi.imgix.net/authors/joe-williams.jpg?corner-radius=160&dpr=1&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=6f75044e866de477412c0cc0c9b79e78 1x,https://mydmi.imgix.net/authors/joe-williams.jpg?corner-radius=160&dpr=2&fit=crop&h=160&ixlib=php-3.3.1&mask=corners&w=160&s=f6ca853bf02f6fbd5e63c642f30ae684 2x"/>)
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: 5 SEO Strategies to Get Ahead in the Google RankBrain Era
- Article: The Complete Guide to On-Page and Off-Page SEO
- Article: 'White Hat' SEO and Why It's Important to Avoid 'Black Hat' Practices
- Article: 9 Best Practices to Generate Backlinks to Your Website
You will not be assessed on this content in your final exam.
