Digital Marketing - Study Notes:
Problems with paid links
Any time you buy a link that increases PageRank that’s considered black hat SEO. Google Penguin is very good at detecting this. And even selling backlinks, not just buying backlinks, that’s considered black hat SEO as well.
Back to TopJoe Williams
Joe Williams has been an SEO specialist for over 20 years, consulting and training many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He holds a degree in Computing Informatics. He works across SEO and AI at Joe Wills, and shares Carve, his AI productivity method which helps him with SEO, at Carvable. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
