Digital Marketing - Study Notes:
Discover what backlinks you had but lost
In terms of lost backlinks, when you lose a backlink, you’re losing some reputation and you’re losing some authority. And Ahref has a really good tool that will tell you when and where you lost a backlink. And that’s another reason why advanced SEOs prefer Ahref and Majestic SEO. They’ve got a bigger database of backlinks.
Consequences of losing backlinks
You’re going to lose page authority or as Ahrefs calls it, URL authority of the page that was being linked to. That’s going to have an impact on your overall domain authority and your domain rating, and it just means that key SEO pages are going to have less ranking power.
Back to TopJoe Williams
Joe Williams has been an SEO specialist for over 20 years, consulting and training many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He holds a degree in Computing Informatics. He works across SEO and AI at Joe Wills, and shares Carve, his AI productivity method which helps him with SEO, at Carvable. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
