Digital Marketing - Study Notes:
Discover what backlinks you had but lost
In terms of lost backlinks, when you lose a backlink, you’re losing some reputation and you’re losing some authority. And Ahref has a really good tool that will tell you when and where you lost a backlink. And that’s another reason why advanced SEOs prefer Ahref and Majestic SEO. They’ve got a bigger database of backlinks.
Consequences of losing backlinks
You’re going to lose page authority or as Ahrefs calls it, URL authority of the page that was being linked to. That’s going to have an impact on your overall domain authority and your domain rating, and it just means that key SEO pages are going to have less ranking power.
Back to TopJoe Williams
Joe Williams teaches search engine optimization at Joe Wills. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
