Digital Marketing - Study Notes:
Excessive keywords in backlink anchor text
It’s poor etiquette to ask another website to link to you in a certain way. That’s just not something that you should be doing. It’s quite easy for search engines to detect.
We need to take a step back and ask ourselves, “What are we trying to do by putting keywords in anchor text?” We’re trying to tell Google more about what the relevancy of our site is. So, rather than actually target keywords and anchor text, why don’t we just target domains and pages that are very relevant to our industry and the phrase and the topic that we want to rank for? That’s probably a better thing to do. So think a little bit more topical about your content marketing and your link building.
Back to TopJoe Williams
Joe Williams has been an SEO specialist for over 20 years, consulting and training many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He holds a degree in Computing Informatics. He works across SEO and AI at Joe Wills, and shares Carve, his AI productivity method which helps him with SEO, at Carvable. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
